Selling Your Home

It is not just a house, but your home.

You worked hard for what you have and should get the most out of the sale of your property.

Managing the details of selling your home is a full-time job – something you likely already have. I provide the service you deserve to ensure that your home shines in the eyes of today’s discerning buyers. With thoughtful preparation, engaging marketing, local expertise, and diligent negotiation you will be positioned to receive the best price for your home with the terms that work for you.

selling home liz kroft santa cruzSelling property in the Bay Area is unlike anywhere else. This is one of the most incredible places to live and also one of the most highly sought after and intricate real estate markets in the United States.

With thoughtful planning, attention to detail, clear communication and consistent follow through your listing will stand out above the others and receive the best exposure possible.

More than just your listing agent, I am also your:

Analyst. Receive a comprehensive market analysis to determine the best strategies based on market data, trends and the unique details of your property.

 Coach. I will ensure your property puts its best face forward. Helping you to prepare for the market by recommending and helping manage every detail of repairs, inspections and staging – all with highly qualified professionals.

Marketing Guru. I am your personal marketer, spreading the word about your listing with a captivating tailored strategy specific to your property.  I leverage the most current design standards, latest technology and advertising channels.

Guide. You will be in capable hands as I assist you with preparing the myriad of required disclosures and documentation needed for your legal protection.

Connector. As your agent, I work with others in the real estate industry to make certain your property receives maximum exposure to the best-suited buyers. I love to rub elbows, its in my DNA.

Ambassador. I play well with others and communicate clearly with Buyers’ agents throughout the entire process to ensure your price and terms are met. Negotiating on your behalf and not backing down.

Assistant. I will oversee the myriad of details associated with repairs, inspections, appraisals, escrow and closing. You’ll rarely have to lift a finger.

Friend. I am available 7 days per week during all stages of the transaction to help you.



seller services liz kroft