Meet Liz

Liz Kroft

Liz Kroft

Founder & Realtor®

Get To Know Liz

With over a decade of full-time experience and more than $117 million in sales across the California Bay Area, I am dedicated to transforming your real estate journey into a seamless and rewarding experience. Real estate is more than transactions; it's about creating spaces where memories are made and futures are built.

Expertise and Recognition

My background in risk management for a regional property and casualty insurance company has equipped me with a keen understanding of asset protection and analytical skills. I leverage this experience to help you make informed decisions that align with your goals. Since starting my real estate career in 2013, I've been recognized with awards such as the 2020 Santa Cruz Sentinel Readers Choice "Best Realtors® in the San Lorenzo Valley" and the 2022 and 2021 Good Times Santa Cruz "Runner-Up Best Real Estate Team." My insights have been featured in the Santa Cruz Sentinel, KCET, and KION, and I've contributed to Leadership Santa Cruz County and Modern Real Estate Professionals.

Leadership and Marketing Expertise

In 2021, I had the honor of serving as the President of the Women's Council of REALTORS® in Santa Cruz, reflecting my commitment to leadership and excellence in the real estate community. Additionally, as the owner of Aviso Studios, a boutique marketing agency, with a Digital Marketing Certificate from Harvard Business SchoolI bring advanced marketing strategies to ensure your property reaches the right audience. This includes high-end digital campaigns, professional photography, and video tours, all designed to showcase your property's unique features and attract the ideal buyer personas for your property.

Beyond Real Estate

Outside of real estate, I have a passion for competitive sailing, golf, traveling, yoga, camping, surfing, and, of course, macaroni and cheese. My dedication to sailing has earned me the title of 2023 Yachtswoman of the Year, and I've served as port district liaison and volunteer social media manager for the Santa Cruz Yacht Club. Additionally, I assisted the O’Neill Sea Odyssey in planning its 20th-anniversary celebration and was honored as Corinthian Yachtswoman of the Year.

Whether navigating the complexities of a real estate transaction or the open seas, I bring a winning mentality and collaborative spirit to every endeavor. Let's work together to achieve your real estate goals and create a future filled with cherished memories.

Memberships & Affiliations

California Association of Realtors

National Association of Realtors

Santa Cruz County Association of Realtors

Women's Council of Realtors

Monterey Peninsula County Club

Santa Cruz Yacht Club

Connect On Instagram @lizkroft_sc_realtor

LET'S WORK TOGETHER

Liz is a top-rated real estate agent, with a wealth of knowledge in the area. Fill out your information below and she'll be in touch soon.
Image Form

Work With Liz

With over nine years of full-time experience and more than $114 million in sales across the greater Bay Area, I work tirelessly to be a well-regarded agent, industry innovator, and ambassador for my clients.