Leverage Global Marketing Partner
Leverage is a modern, global real estate community with a dynamic marketing platform designed to give independent firms - and their clients - around the world a competitive advantage in their respective marketplace.
Where Distinctive Taste Meets Enviable Properties Santa Cruz & Monterey County
Luxury Starts From Within
An appreciation for aesthetics. A desire for the finest details and level of experience.
Liz connects extraordinary properties with buyers who appreciate exclusivity and prestige. She doesn't define luxury - she realizes your vision. Let Liz make your real estate journey one that speaks to who you are.
With enhanced service, intelligent exposure, and an elite national network, she and her team elevate real estate.
This distinctive approach stands apart from traditional models.
Operations at Sol Property Advisors mirror those of reputable corporations, with dedicated departments and top-tier professionals to enhance your experience. By keeping every aspect in-house, we are primed to offer personalized, client-centric services tailored to meet the unique needs of our clientele. We operate with streamlined efficiency while never compromising our commitment to highly personalized service.
Liz Kroft combines a lifelong passion for luxury real estate with extensive expertise. With a background in risk management and a Digital Marketing Certificate from Harvard Business School, Liz offers unparalleled service and strategic marketing for your property. As a certified negotiator, she ensures the best price and terms for buyers while guiding them through every step. Trust Liz to deliver exceptional results in the Monterey Bay luxury market.
Enhanced Experience & Streamlined Control
The listing manager oversees all departments to ensure a seamless and stress-free selling process for our clients. They serve as the central point of contact, keeping everything on track and coordinating our full suite of services.
Our concierge loan department can provide funding up front for strategic upgrades and repairs to maximize your home’s value before listing. These upfront preparations can yield significant returns when it comes time to sell.
Our project managers oversee any needed remodels, repairs, inspections and other services to get your home market-ready. They handle hiring and supervising contractors, and ensuring projects are completed on time and on budget.
Our talented in-house stagers customize the furnishings and decor for each property using items from clients' homes, our designer warehouses as well as sourcing unique pieces tailored to properties. They handle everything from furniture layouts to accessorizing - creating spaces that appeal to the ideal buyers.
Our marketing team of copywriters, designers, and strategists craft compelling print and digital marketing materials for your listing. From high quality luxury brochures to email campaigns, we position your home across a multitude of channels in the best light.
Our staff photographers and videographers showcase your home’s finest selling points and style through state-of-the-art imaging. In addition to photography and videography they also capture 3D walkthroughs for out of area buyers. We know how to compose the perfect shots to capture interest and draw buyers in.
Our staff transaction coordinators are experts at managing the complexities of real estate disclosure and documentation. They know the ins and outs of state and local disclosures to fully protect your legal interests throughout the sale. We handle the myriad details so you can focus on your next chapter.
Leverage is a modern, global real estate community with a dynamic marketing platform designed to give independent firms - and their clients - around the world a competitive advantage in their respective marketplace.
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Whether you seek an ocean front getaway, sprawling country estate or a discreet hideaway in the mountains, we understand the nuances. Our exclusive services cater to sophisticated clients and properties.
From curating an off-market selection of exceptional homes to leveraging our discreet worldwide network, we uncover possibilities aligned with your vision of home.
Your time is precious. We coordinate viewings, manage transactions, and attend to every detail so you can focus on finding your ideal residence.
Stay ahead of emerging luxury markets, neighborhoods, and architects through our real-time data and analysis. We also provide valuation expertise from true specialists.
Our affiliate network grants you preferred access across vendors, dining, events, shopping, and more. Consider us your guide to elevating life within your new community.
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